Winning Arguments by Stanley Fish

"Here is the real message... : I am Donald Trump; nobody owns me. I don't pander to you; I don't pretend to be nice and polite; I am rich and that's what you would like to be; I'm a winner; I beat people at their own game, and if you vote for me, I will beat our adversaries; if you want wonky policy details, go with those losers who offer 10-point plans; if you want to feel good about yourselves and your country, stick with me."