Megan Power

The Way We're Working Isn't Working by Tony Schwartz

"Periodization refers to the way athletes train in cycles...[they] marshal the highest energy for key competitive events."

Labov's 6 Basic Elements of Storytelling

Classifying and delineating story patterns is a vast field of study, but one of the most influential theories was written in 1972 by socioli...
Birkhoff's Formula for Aesthetic Measure

Paul Octavious' s 51 books on love Mathematician George David Birkhoff (1884–1944) had a keen interest in aesthetics - ...
J.G. Ballard's Death of Affect

British novelist J.G. Ballard wrote the postmodernist classic Crash and coined the phrase "Death of Affect". 'Affect' i...
Barbara Kruger & Futura Bold Oblique

American collage artist Barbara Kruger is internationally famous for superimposing messages in Futura Bold Oblique font on pre-existing ph...
Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Rules of the road "We call line extension a 'trap', not a mistake. Line extension can work if...But it's a big if. If...