Jeremy Shaw's “Introduction to the Memory Personality”

"The real show-stopper of this exhibition, however, is Jeremy Shaw’s Introduction to the Memory Personality, a pre-existing piece that this Berlin-based Vancouver artist and musician expanded for Transformation. You enter a black booth and sit alone in front of a screen, a brain scan pulses before your eyes, and a soothing voice gives hypnotic instructions about how to let the subconscious mind take over the work of memory. Part mind-control parody, part music video, the 13-minute installation pulls you into a zone where there are no clear boundaries between reason and unreason, belief and instinct, self and environment. It’s the Cronenberg world, and for a brief quarter-hour, we live fully inside it."  - Robert Everett Green

At MOCCA to December 29