Kindle readers abandon books frequently, according the Wall Street Journal. Sara Nelson, editorial director of books and Kindle at Amazon.com, says she believes that e-readers have given voracious consumers not so much license to stop, but the ability to dip in and out of books, depending on their mood. "So while you might stop midstream, you can also very easily go back to the book later," she says. She herself gives a book about 25 pages to enthrall her before putting it back on the digital shelf.
