Chip Kidd on Designing Books


On the cover for Augusten Burroughs: Dry
Kidd printed out some type on an Epson printer, taped it on a wall, and then threw a bucket of water on it. The printer put spot gloss on the dripping ink on the press and that, he said, was that. Apparently, Burroughs himself watched a lady take a copy of the book to a cashier in a bookstore. “This one’s ruined!” The reply: “I know lady, they all came in that way.”